March AdFed Luncheon featuring Eric Morgan
Measuring Campaign Effectiveness Across Multiple Channels
Measuring the effectiveness of digital campaigns is an integral part of engaging, exciting and efficient marketing. However, it is also a complex demand for brands grappling with multiple channels and a large amount of data. Deriving metrics around user perception, engagement and action can clarify a campaign’s impact on a business.
Eric Morgan is the President/Founder of Morgan & Company, one of the top media agencies on the Gulf Coast, managing offline, digital and non-traditional media plans. Morgan & Company celebrates 20 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising tactics.
Meet Your Presenter
Eric Morgan, Founder, Morgan & Co, Eric Morgan has a rich background in offline, online, non-traditional and promotional advertising communications, with over 20 years of media strategy, planning and buying experience. These days he devotes his energy to media strategy for brands including LCMC Health, Louisiana Office of Tourism, Hotel Monteleone, Visit Baton Rouge and Frank D. Azar. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. He has taught Advertising Media Planning in Loyola University’s Communications Department. He is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics, and sits on the Board of Directors for the Louisiana Chapter of Entrepreneurs’ Organization. In 2009, the Advertising Club of New Orleans named him Top Executive of the Year. The father of four young children, Eric is an avid hunter and fisherman. Or perhaps we should say was. These days he spends more time hunting for small shoes and chasing down a daughter and triplet boys than he does on Louisiana’s beautiful waterways and marsh.
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