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AAF District 7 2022 Spring Convention


May
20
08:00 AM

Join us May 20-21 on the beautiful Mississippi Gulf Coast for AAF District 7 Spring Convention 2022!

About this event

Over the last two years, we’ve all faced challenges that we never could have imagined. We’ve lost and learned and grown, and we’ve become better and stronger than we ever were before.

Our goal with this conference is to continue to build on the work and successes we’ve already seen. We will build our professional skills and look at ways we can build our clubs. We will see friends we’ve missed and build new connections. Be part of this exciting time. Deadline to register has been extended to Monday, May 2, 2022. Register today!

More information on speakers and schedule, including our very exciting plans for Friday night and the Governor’s Gala, is coming soon.

REGISTRATION

Purchase Tickets

 

HOTEL

The hotel reservations are at centennialplazams.com
The GROUP CODE for the room block is AAFSPRING22 (Important! Make sure you enter as Group Code and NOT Promo Code)
The room rate is good through 4/30

AGENDA

FRIDAY MAY 20TH

8 – 11 am: D7 Executive Committee Meeting

9 am – 5 pm: Registration at The Chapel at Centennial Plaza

12 – 1:30 pm: Opening Lunch & Keynote – Brittany Bright, Founder, The Influencer League, Re-Envisioning Influencers: The State of Influencer Marketing & The Creator Economy in 2022

1:45 – 2:35 pm: Professional Development Session – Jacque Harms and Jim Moody on Next Gen TV: ATSC 3.0

2:45 – 3:35 pm: Professional Development Session – Thomas Broadus, Infinity Marketing, on Privacy Impacts Marketing

2:45 – 3:35 pm: Regional Directors Meeting

3:45 – 4:35 pm: Professional Development Session – Mike Riddle, Push Crank Press, Creativity

4:45 – 6 pm: Break

6 – 10 pm: Dinner & Improv for Advertisers

10 pm – 12 am: Hospitality Suite

SATURDAY MAY 21ST

8 AM – 12 PM: Registration

8:30 – 9:50 am: Breakfast and Morning Keynote – Laurel Hess, Hampr, on Entrepreneurship

10 – 11:45 am: Club Management Session

12 – 1:30 pm: Lunch Keynote – Dawn Reeves, AAF, State of the Industry

1:30 – 2:20 pm: Club Management Session – Karen Sock on Leadership

2:30 – 4 pm: D7 Board Meeting & Annual Business Meeting at the Blue Marlin

4:15 – 5 pm: COP Meeting & Presidents Reception

5 – 6 pm: Break

6pm: Transport to Mississippi Aquarium

6:30 pm: Cocktail Hour at Mississippi Aquarium

7:30 – 10 pm: Governor’s Gala at Mississippi Aquarium

10 pm – 12 am: Hospitality Suite

 

KEYNOTE SPEAKERS


Brittany Bright

Brittany Bright is a multifaceted, multi-hyphenate Influencer Marketing industry thought leader, Creator, and business owner.

Brittany Bright

With over 9 years of experience in the social media industry and 5 years in the influencer marketing industry, Brittany has worked on diverse influencer marketing campaigns with top retailers such as Walmart, Sam’s Club, CVS, and Walgreens with brands such as Pampers, Gilette, Kellog’s, McDonald’s, and more.

In addition to her work on the agency side, Brittany is the founder of an online education platform, The Influencer League, where for the past 2 years, she has educated thousands of influencers and creators. This has led to features on Good Morning America, Business Insider, NBC News, WWD, and more.

Last but certainly not least, Brittany is a creator herself. She has grown her social media following to over 120K followers turning it into a 6-figure income stream and has partnered with many notable brands.

At her core, Brittany is passionate about the business of social media and influencer marketing, and she enjoys teaching influencers, creators, brands & agencies how to strategically partner together to create top-tier content and drive mind-blowing results.

Brittany is Mississippi Gulf Coast born & raised, a 2016 graduate of The University of Mississippi, and a mother of 2 boys, Jaxon (age 5), and Maddox (8 months).

You can follow her:

PRESENTERS


Karen Sock

Karen is President and CEO of Sock Enterprises, Inc., a full-service consulting firm. She provides companies and organizations with a variety of professional services including but not limited to: strategic and business planning, leadership and staff development, project management and Diversity Equity and Inclusion training and workshops.

Karen Sock

Ms. Sock developed and refined her skills as a casino, hotel/resort and entertainment industry executive at Harrah’s Entertainment, Inc., Grand Casinos Inc. and Caesars Entertainment, Inc. Karen excelled in a number of casino resort operating positions including Senior Vice President and General Manager, Grand Casino Gulfport (Now Harrah’s Gulf Coast) and Executive Vice President and General Manager at Grand Casino Tunica. In 1997 Harrah’s Entertainment, Inc., appointed Sock to the positon of General Manager at the Original Harrah’s Casino Tunica, MS. That appointment distinguished her as the nation’s first African American female to lead the daily operations of a full- service casino for a major gaming company.

Ms. Sock is well known for providing inspirational leadership to thousand of staffers over the years. She is especially proud to have mentored and sponsored many to achieve their professional and personal growth goals as senior executives in gaming and other professional fields.
Karen is passionate about the education of our youth. In 2013 she co-founded and developed Pathways2Possibilities:P2P, on behalf of Jackson County Civic Action Committee and America’s Promise Alliance. P2P is a unique hands-on, interactive career exploration experience, designed to expose 8th graders and older Opportunity Youth ages 16-24 years old, to the many career options available to them. In just 7 years P2P has hosted over 101,000 students representing 49 of Mississippi’s 82 counties. P2P has also expanded into South Carolina and West Tennessee.
Karen believes in giving back to the communities where she lives and works. She co-chaired the Capital Development Campaign in 2011 to create Cafe CLIMB, a teaching cafe in Gulfport, Mississippi where Opportunity Youth 16 to 24 years of age are trained in the culinary arts and other fields. Sock is the creator and founder of the CEO Talent Show, a community fundraiser that benefitted the United Way of South Mississippi for 6 years and re-launches this fall.

Some of Ms. Sock’s current affiliations include: Renaissance Community Loan Fund, Board of Directors, National Diabetes and Obesity Research Institute at Tradition, Chair, Board of Directors, East Central Harrison County Public Utility District, Board Member and Susan G Komen advisory board. She is also a Cottage Baker who bakes and sells “Ms. Karen’s Gourmet Oatmeal Kookies.”

Karen is happily married for the past 35 years to Fred Sock, a structural and research engineer at the US Nuclear Regulatory Commission in Rockville, Maryland. They are the proud parents of one adult daughter Kristan. Karen and Fred reside in Biloxi, Mississippi and enjoy a successful commuter marriage.

Thomas Broadus

Thomas Broadus

As the Director of Digital Content & Strategy Thomas manages the agency’s social media, SEO, and web teams while working closely with the creative department, and media team to bring integrated marketing plans to life for our clients.
On top of being the go-to digital problem solver, Thomas is a thought leader and highly decorated speaker on the topics of media and marketing technologies and is the host of the Infinity Marketing Let’s Talk webinar series.

SPONSORS


Mississippi Association of Broadcasters Singing River Health SystemKnight Abbey PrintingMaggie Clark Media ServicesTransmedia


Venue


Centennial Plaza

200 East Beach Boulevard
Gulfport, MS 39507

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